hi! i'm sarah.

I build data-based integrated marketing strategies optimized around existing resources and designed to meet company growth goals.

Download my resume

resume: About Me

07.2021 – 11.2022

Head of Marketing

Single Digits

Building, coaching, and enabling a successful marketing team across product marketing, digital communications, events, and marketing operations.
Constructing revitalized, unified brand framework with clear, consistent messaging that resonates with prospects, customers, end-users, applicants, and employees.
Partnering with executive team to develop short- and long-term marketing and communications roadmap aligned with business objectives.
Crafting, socializing, and revising programs that support specific business unit objectives, expanding beyond current capabilities.
Building relationships with media and building brand and thought leadership through creative PR strategies.
Auditing market, product, promotion, and sentiment conditions across Single Digits and key competitors in strategic markets.
Developing reliable, relevant, accurate reporting on strategic and tactical initiatives.
Establishing MarTech stack that addresses current departmental needs and organizational goals, while scaling with the team.
Defining marketing budget that invests in platforms, vendors, promotions, partnerships, events, staff, and training that will deliver ROI.

03.2021 – 06.2021

Sr Product Marketing Manager

Single Digits

08.2018 – 02.2021

Content Marketing Manager

Amadeus Hospitality

Developed, maintained, and implemented marketing content and strategies for multiple Amadeus solutions
Created compelling unique value propositions and ensure messaging alignment across collateral and campaigns
Drove strategy for product releases and launches into new markets or regions
Created and lead the marketing strategy for paid advertising and SEM, including target campaigns, channels, and budgets.

02.2017 – 07.2018

Web Content Manager

Hamamatsu

Created and implemented content marketing strategies across multiple product lines, websites, and social media platforms
Created and implemented a content generation process to increase communication, accountability, and adherence to company promotional goals
Managed multimedia content production and upkeep by maintaining editorial calendar and keeping contributors on schedule
Coached contributors on and reviewed content for established structure, style, tone, and format of company content
Managed social media communities
Used analytics to measure the content effectiveness on all platforms and implement data-driven solutions to improve performance

09.2014 – 05.2016

Consultative Associate

Henderson Brothers

Wrote, edited, and managed content for press releases, blogs, alerts, newsletters, and internal communications
Managed creation and implementation of a content marketing strategy for social media, website, and blog and measuring its effectiveness through data-driven processes
Provided comprehensive compliance assistance and training
Developed RFP responses
Created and delivered presentations for new client prospects
Designed branded deliverables ranging from one-page flyers to large-scale informational workbooks

resume: CV